The Variable, based in Winston-Salem, has hired former EP+Co. senior vice president and group account director, Zac Painter, as director of account management. The agency has also promoted David Jones to vice president, creative director.
Painter spent eight years at EP+Co. managing major accounts such as Denny’s, Sears Auto Center, Dunkin’ Donuts and Firehouse Subs. Most recently, Painter was vice president, head of marketing, at Fatz Southern Kitchen.
With his promotion to vice president, creative director, Jones will direct the agency’s creative process and execution. He was most recently associate creative director at the agency and has led creative work for major brands such as Char-Broil, Polaris, HanesBrands, Air Hogs and Peter Millar.