Commentary

Thursday Sales No Turkey

Online retail sales were up 17.6% Thanksgiving morning over the same time last year, Adobe Inc reports, maintaining a trend of holiday e-commerce sales soaring in November. And, record numbers of consumers were shopping Thursday morning on their smartphones.

As of 10 a.m. Eastern time, consumers had spent $360 million online. The 17.6% early year-over-year sales increase was in line with the 17.9% growth in online retail sales from Nov. 1 to Nov. 22 compared to the comparable period last year, the report says.

Early Thanksgiving shoppers pulled out their smartphones to shop, and mobile phones alone accounted for a record 44.2% of early Thanksgiving Day traffic to retail websites, up 16% over last year, according to Adobe. The average ticket for Thursday’s orders was $137, 0.8%, higher than the pre-Thanksgiving. Conversion rate also was up across all devices.

Mickey Mericle, vice president, marketing and insights at Adobe, notes that “Thanksgiving is shaping up to be a record-breaking shopping day. Conversion rates across the board are seeing double-digit growth, and we’ll see that continue throughout the week as we expect Black Friday and Cyber Monday to pull in the most spend.”

Source report here

 

 

advertisement

advertisement

Next story loading loading..