Online retail sales were up 17.6% Thanksgiving morning over the same time last year, Adobe Inc reports, maintaining a trend of holiday e-commerce sales soaring in November. And, record numbers of
consumers were shopping Thursday morning on their smartphones.
As of 10 a.m. Eastern time, consumers had spent $360 million online. The 17.6% early year-over-year sales increase was in line
with the 17.9% growth in online retail sales from Nov. 1 to Nov. 22 compared to the comparable period last year, the report says.
Early Thanksgiving shoppers pulled out their smartphones to
shop, and mobile phones alone accounted for a record 44.2% of early Thanksgiving Day traffic to retail websites, up 16% over last year, according to Adobe. The average ticket for Thursday’s
orders was $137, 0.8%, higher than the pre-Thanksgiving. Conversion rate also was up across all devices.
Mickey Mericle, vice president, marketing and insights at Adobe, notes that
“Thanksgiving is shaping up to be a record-breaking shopping day. Conversion rates across the board are seeing double-digit growth, and we’ll see that continue throughout the week as we
expect Black Friday and Cyber Monday to pull in the most spend.”
Source
report here