Industry veterans Pedro Gravena (Y&R, FCB, W+K) Estêvão Queiroga (NBS, DM9DDB) and Olímpio Neto (PetitFabrik) are partnering to introduce Mosh, a Brazil-based agency.
Gravena stated that the agency will focus on finding “new ways to connect brands and consumers through technology."
Gravena and Estêvão realized their mutual desire to develop a more relevant agency model after working together at Isobar. "The market is being transformed in the midst of a dilemma between tech consultants and traditional agencies," says Estêvão. Mosh is a response, "uniting advertising experience with technological development processes."
The agency launches with a team of programmers, creatives, and a content producer.
Mosh’s inaugural clients EdgeMakers and Alcatel.