Fast Company considers Facebook’s ongoing effort to monetize Messenger under the direction of
David Marcus, Facebook’s vice president of messaging products.
“Much of Marcus’s vision relies on chatbots, which can automate replies within Messenger,”
FC writes. “Brand interactions, in a messaging context, perform better when
they are personalized -- taking into account, for example, a user’s order history or color preferences.” Adds
FC: “Thanks to AI … chatbots are now getting better at
personalizing on a mass scale.”
Read the whole story at Fast Company »
