How can machine learning really transform your approach to email marketing? Square's Anna Bowles told the Email Insider Summit how ML can predict the best time of day to send an email for every individual customer. By using these predictive models that learn from user behavior, the company is realizing enormous efficiencies and turning waste into more effective and new email inventory. She reminded the attendees that ML still needs to be aimed at company goals and ultimately be driven by the messages that we mere mortals alone can fashion.
PRESENTER Anna Bowles, Growth & Retention, Square
Find the rest of this session, and more, at our Email Insider Summit Agenda Page.