Commentary

Social Media, The Great Amplifier of Every Mistake Marketers Make

In our favorite session from this month's Email Insider Summit, marketers shared what they learned from some excruciating email faux pas. Zillow's Jamie Plankenhorn shared her nightmare when a little-seen mistake involving negative UGC feedback slipped into an email campaign. The damage appeared to have been contained. Until Reddit took notice. You can imagine the rest. UGC content is not always what the five star reviews may suggest, she learned. Don't miss one of the most popular sessions of this or any Insider Summit we have ever hosted. Lean back and enjoy the full video at the link below the clip.   

MODERATOR Libby Snead, Senior Email Marketing Manager, Avvo; PANELISTS Richard Mastriani, Director, Digital Marketing, AmTrust Financial; Brian Mathus, Director of Digital Marketing, Edward Jones; Jamie Plankenhorn, Senior Manager, Email Marketing, Zillow

Find the rest of this session, and more, at our Email Insider Summit Agenda Page.

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