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Ad Networks' Latest Trick For Generating Fake Traffic

  • BuzzFeed, Thursday, December 14, 2017 12:08 AM
BuzzFeed details how ad networks and publishers are using page redirects and “pop-unders” to produce what it calls “legitimate-look” traffic. “These networks can ‘originate traffic out of thin air’ and direct it to a specific site thanks to code that instructs them when to load a specific webpage, and how long to keep it open before automatically loading the next website in the chain,” BF writes. “No human action is required.”

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