The Hill has hired four marketing executives to build the political news publisher’s branded content business and market its upcoming video slate, set to launch in 2018.
The Hill has hired Andrew Mclean as senior vice president, head of business development; Anissa Frey as senior vice president, branded entertainment and creative solutions; Courtney Howell as senior vice president, head of national sales; and Ron Prince as senior vice president, marketing.
“As we head into 2018, we have major growth plans in the works that will see a great expansion across marketing, video and editorial,” stated James Finkelstein, chairman of Capitol Hill Publishing Corp, which publishes The Hill.
This year, The Hill named longtime media vet John Solomon as executive vice president of digital video.
The new marketing team of four will start immediately. They report to Richard Beckman, who was appointed The Hill's first president this summer.
Mclean previously worked at agencies in the U.S and the U.K. He has held CEO roles at direct-response agency Mercury Media and the U.S. division of Omnicom’s PHD. Previously, he was Chief Development Officer at Group M and its media division MEC.
Frey was vice president of custom content solutions and head of marketing for North America at DailyMail.com and Elite Daily before joining The Hill. She has also worked at Condé Nast Entertainment’s digital video division as vice president of branded content and sales marketing and oversaw the publications’ branded content and sales marketing initiatives.
Howell joins The Hill from WhoSay, where she created partnerships between brands, celebrities and influencers. She also previously led client partnerships at Twitter for Fortune 200 beer and spirit brands, as well as launched PureWow, a digital women’s lifestyle site, acquired in January by The Gallery, a sister company of VaynerMedia.
Prince founded a consulting company in 2013 and has worked with international brands in the media, luxury, personal care and nonprofit sectors, including Condé Nast, Glamour, Vanity Fair, Billboard, The Hollywood Reporter, Nest Fragrances, Diamond Producers Association, WME/IMG, ProPublica and Education SuperHighway. He was head of marketing at Time Inc.’s InStyle from 2009 to 2013.
In October, TheHill.com recorded 28 million monthly unique views, according to comScore.