In 2011, the Cannes International Festival of Creativity created a lifetime achievement award it dubbed the Lion of St. Mark.
Now, for the first time, Cannes Lions is bestowing the honor to two individuals in the same year.
The recipients are Piyush Pandey, executive chairman and creative director, Ogilvy South Asia, and his brother, film director Prasoon Pandey. It is also the first time the award has gone to an Asian recipient.
The awards will formally be presented at the Cannes Festival on June 22, 2018.
In an email addressed to Piyush and Prasoon Pandey, Philip Thomas, CEO, Ascential Events, wrote: “Next year, we would like to honour you both, as two brothers who have changed the face of creativity in India and far beyond."
Previous recipients include the inaugural honoree John Hegarty, Dan Wieden, Lee Clow, Joe Pytka, Bob Greenberg, Marcello Serpa and David Droga.