Trump's Bravado: Takes Credit For TV's Higher 2017 Ratings

This past year, big news media organizations -- TV news networks and major print-based newspapers -- posted soaring ratings and increased overall media business.

President Trump believes this won’t last unless he is elected again in 2020.

Speaking to The New York Times on Thursday, Trump said the U.S. is being “respected again.” He speculated that “another reason I’m going to win another four years is because newspapers, television, all forms of media will tank if I’m not there. Because without me, their ratings are going down the tubes.”

He added: “So they basically have to let me win.” 

Pivotal Research says the big three cable news networks -- Fox News Channel, MSNBC and CNN -- are up 15% this year, in terms of all viewer person-hours on a live-plus-same day basis across all dayparts.

Overall, TV news viewing has grown 5%.

In total day viewing, Fox News Channel gained 8% to a Nielsen 1.5 million viewers and is 15% higher in the key adults 25-54 demographic coveted by advertisers. MSNBC surged a huge 47% to 885,000 in total viewers and 33% more to 203,000 25-54 viewers. CNN is up 4% to 783,000 total viewers and gained 11% to 257,000 25-54 viewers.

In prime time, MSNBC made big gains -- 50% higher in total viewers to 1.6 million and 37% more to 370,000 in adults 25-54. Fox News Channel was flat at 2.4 million and 1% higher to 488,000. CNN is down 15% to 1.1 million in total viewers and down 13% to 370,000 in adults 25-54.

For the past two quarterly periods, The New York Times Company witnessed its strongest financial periods in recent years -- digital advertising revenue and new online subscriptions offset continued declines in print advertising.

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