SourceMedia is offering a new account-based marketing product called SourceSelect+, to help companies identify prospects who are in-market for their products.
The new solution analyzes and reports intent data, including a user’s content consumption and frequency across the web. Presumably, that includes email clicks.
SourceSelect+ blends “demographic with intent to provide what we call 'Intelligent Data' at the top of the funnel and quality engaged leads at the bottom through multiple distribution channels,” states Matthew Yorke, CMO, SourceMedia.
The tool is powered by SourceMedia’s Customer Data Platform, which utilizes AI technology to track user behavior and content consumption,” Yorke adds.