• by Ray Schultz , January 17, 2018

Netcore, an Indian marketing technology company, will merge its transactional email arm with Pepipost, a firm founded in an in-house startup initiative, forming a single global entity for email delivery, Netcore says.

The Ireland-based Pepipost was created as part of an incubator program that encourages Netcore employees to become entrepreneurs. Pepipost now serves 20,000-plus customers in 174 countries.

Operating as Pepipost, the combined entity would become a large Asian delivery platform, handling 7 billion emails a month, according to Netcore. Pepipost  plans to extend its enterprise sales in India, Indonesia and the U.S. this month.

The combined units will serve such clients as Tokopedia, SEEK Asia, Myntra, Axis bank, Yes Bank and Ola.

Netcore describes Pepipost as a DIY online platform that developers and SMEs can integrate with their APIs with to send emails.

Netcore delivers over 5 billion emails a month.