FreshAddress, Inc. a provider of email marketing database services, is offering a free hygiene tool to help marketers evaluate the health of their email lists.
Free List Check allows firms to
check their email lists for problems such as:
- Spamtraps
- Forced-sign-ups
- Invalid email addresses
The objective is to ensure that marketers'
email lists "are problem-free and safe to send," states Austin Bliss, president of FreshAddress.
He adds: "Proper email list hygiene can make or break any company.” Problematic and
bouncing email addresses can destroy a company’s email ROI, FreshAddress contends.
Based in Newton, Massachusetts, FreshAddress offers products such as the Email Change of Address
service, SafeToSend Email Validation, and a suite of appending services.