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Will YouTube New Ad Rules Scare Off Niche Creators?

  • Wired, Monday, January 29, 2018 10:24 PM

Wired wonders if YouTube's latest rule changes -- which allow ads only on channels with more than 1,000 subscribers and 4,000 watch hours -- will scare off niche content creators. Meanwhile, “If YouTube loses its small, upcoming creators, the site’s community will inherently change,” Wired suggests. “It will likely become more commercialized; filled with popular creators diligently adhering to advertiser guidelines, brands, and media companies.”

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