Several agencies are making internal changes to better define
themselves among the evolving advertising landscape.
First up, marketing and PR shop Beckerman is acquiring full-service digital marketing agency Chicago Digital. It will join a network that
already includes Beckerman PR, Antenna, Eco Branding and Paul & Zakheim Associates. While these shops are experts in communications and strategy, this acquisition will help the network boost its
abilities in online and digital campaigns.
Chicago Digital works across a wide range of creative services, including web design and development, branding, marketing collateral design, search
engine optimization, conversion optimization, inbound marketing and social media.
Terms of the deal were not disclosed.
“Expanding our offerings means we can deliver an even
greater variety of services under one umbrella, ensuring a more seamless and streamlined experience for our clients,” stated Keith Zakheim, CEO, Beckerman.
Next, Shaw + Scott is
acquiring Seattle-based Loxley CX, an agency that specializes in CX/UX to boost the digital agency's capabilities in cross-channel and mobile services. Under the deal, Loxley will become a Shaw +
Scott brand with three divisions: Loxley, LoxleyCX and LoxleyEd.
The Loxley brand will focus on developing comprehensive and integrated agency solutions for all current Shaw + Scott clients.
LoxleyCX will highlight broader cross-channel and integrated capabilities to drive comprehensive CX/UX solutions to clients. LoxleyED will be focused on training and education services for clients,
partners and nonprofits.
Lastly, CHI&Partners is rebranding as The&Partnership London to underline its focus on data and technology. The&Partnership London was founded as CHI in
2001 and became CHI&Partners in 2007.
"Under this new brand name, the agency’s skill-sets will further broaden and flourish, as we continue to trial new ways of working with our
colleagues across media, data, technology and AI," stated Sarah Golding, CEO, The&Partnership London.