Omnicom Group's LLKFB has changed its name to Unit 7. Joining the newly named agency are: JOE CUPANI, formerly head of creative for Ogilvy One and Wunderman, who is charged with
leading a creative team; MARK KLAPPER, formerly group planning director for Wunderman, will lead a team of planners, psychologists, and analysts; ANDY ACAMPORA, will serve as chief
financial officer. Lastly, LITA SANDS, who headed Pfizer's relationship marketing group, has joined the agency in the new role of chief client services director.