ANDRES LAHOZ has been named director of sales and marketing for PopSci.com. Lahoz is charged with directing sales development for Popular Science’s recently
redesigned Web site. He will be responsible for forging partnerships, expanding the site’s roster of online advertisers, and working with the Popular Science editorial team to develop and
sell new content areas. Most recently, Lahoz worked at Hearst Magazines, where he was consumer marketing manager forthe Popular Mechanics Web site, PMZone.com.