Pinterest Rolls Out Organization Tools

Hoping to increase engagement, Pinterest is offering users a batch of fresh organizational tools.

Users can now archive their boards for future use. This tells Pinterest that people are shelving an idea, and, in response, it will stop sending them related recommendations.

For example, when someone archives their wedding board, they should stop seeing recommendations for dresses, bouquets, etc.

Pinterest is also adding the ability to rearrange those sections, so it’s easier to access them. For instance, if users are taking a trip, they can order sections according to their itinerary.

Users can also  now rearrange pins on their boards, as well as order their boards in unique ways.

For both consumers and brands, Pinterest has recently been trying to cast a wider net. Late last year, the pin-based network began inviting brands to target users based on more than 5,000 interest categories.

Brands without a presence on Pinterest are doing themselves a disservice, recent research suggested.   

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Pinners who actively engaged with an advertiser’s content on the network had a 40% larger shopping cart at checkout, according to analysis of three brand clients by real-time information provider Neustar.

Pinterest reportedly expects to rake in $3 billion in revenue in 2018. If accurate, that would be dramatically higher than the roughly $100 million in revenue Pinterest reportedly earned in 2016. 

Investors continue to watch for signs that Pinterest is preparing to go public. Fueling their interest, the company recently brought on Todd Morgenfeld -- formerly vice president, finance at Twitter -- as its first CFO.

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