Choice Hotels Expands 'Badda Book, Badda Boom' Effort

Choice Hotels International is reminding travelers that there's an easy way to plan and book hotel stays.

The "Badda Book, Badda Boom" campaign highlights the benefits of booking direct at It features a character, Mr. B., who demonstrates the simplicity of the booking process, says Robert McDowell, chief commercial officer for Choice Hotels. 

"The concept was introduced last year and proved successful as direct bookings to have increased and grown faster than other channels,” McDowell says in a release. “As a result, we're expanding our presence this year and leveraging Mr. B across digital assets for the first time, including social media, video and high impact banners, to connect with more consumers.”

Created by McCann New York, the campaign includes a range of media across national markets. Each spot brings humor to the forefront while reinforcing the message that consumers always receive the lowest price guaranteed when they book at The campaign also includes ads that highlight seasonal promotions and individual hotel brand offerings.



The company's Choice Privileges loyalty rewards program is highlighted in the campaign. The free program has experienced a surge in new memberships and program engagement with the increase in direct bookings, according to the company. Members can earn and redeem points towards free nights at participating hotels.

Choice Hotels International includes 6,800 hotels franchised in more than 40 countries and territories, Brands include Ascend Hotel Collection, Cambria Hotels, Comfort Inn, Comfort Suites, Sleep Inn, Quality, Clarion, MainStay Suites, Suburban Extended Stay Hotel, WoodSpring Suites, Econo Lodge, Rodeway Inn and Vacation Rentals by Choice Hotels.

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