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Marc Pritchard Says P&G Has Halved 'Wasted Media' Spend

  • The Drum, Wednesday, March 7, 2018 10:11 AM

P&G's Marc Pritchard is forecasting that the company is planning to slash its "wasted media" bill in half, having already seen a 20% reduction. 
The Drum reports that the cost savings has been achieved after what Pritchard describes as "a wake up call" that the FMCG giant issued to the industry on transparency.

Read the whole story at The Drum »

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