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Paddy Power Publicity Stunt Creator Leaves To Form Own Agency

  • The Drum, Tuesday, March 20, 2018 11:02 AM
The Drum reports that the man behind many of Paddy Power's publicity stunts, Ken Robertson, has left to set up his own marketing agency, The Tenth Man. In military circles, the tenth man in any group apparently is supposed to challenge the course of action chosen by the other nine to prevent "group think."

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