'Cycle World' Redesigns, Transitions To Quarterly

Bonnier Corp.’s motorcycle magazine Cycle World has redesigned its print product. Last year, Cycle World published 11 issues. This year, the magazine will become a quarterly publication.

Cycle World will have a larger format and every cover will feature a single subject, which the issue will focus on specifically.

“We are focusing the main feature in each issue of Cycle World on a landmark motorcycle,” Mark Hoyer, editor-in-chief of Cycle World, told Publishers Daily. “The magazine has historically covered all aspects of motorcycling, and in the shift to a deeper experience in the new quarterly, this is no different."

He added, “We think of it as a durable periodical we hope will live on coffee tables and bookshelves.”

Sections in the magazine have also been restructured. 

The front-of-book “Elements” section showcases specific aspects of a motorcycle’s material composition. “Origins” highlights landmark motorcycles that changed the history of the industry. 

"While the primary feature emphasis will be on new motorcycles, we will also single out historically significant machines to inform us of where we are, by showing where we have been," Hoyer said.

A back-of-book section called “Makers” will feature interviews and profiles on motorcycle designers, tuners, collectors, custom builders and industry leaders. 

Design director Ralph Hermens and art director Justin Page led the redesign effort.

Cycle World’s first issue of the year is on newsstands now, clocking in at 116 pages with about 23 pages of ads, including a spread ad from Harley-Davidson, a center spread from Suzuki and an ad from Triumph. Feature stories in the issue include the history of the AJS Porcupine and “Get Lost,” in which Cycle World editors test out the 2017 Suzuki V-Strom 650XT in Death Valley. 

The Ducati Panigale V-4 is featured on the cover.


Hachette Filipacchi Media sold Cycle World To Hearst Magazines in 2011. That same year it was acquired by Bonnier.

 

1 comment about "'Cycle World' Redesigns, Transitions To Quarterly".
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  1. Chuck Lantz from 2007ac.com, 2017ac.com network, March 22, 2018 at 11:37 a.m.

    By coincidence, two days ago I bought a copy of Cycle World's complete archives, dating back to the 1960s, when I was very young and very immortal. 

    It's always been an odd publication, with some great writing, and terrible "suck-up to whichever motorcycle manufacturer bought lots of double-page ads in this issue" road tests. 

    It's always puzzled me why there has never been any motorcycle publications in the US that came close to matching the quality and relevance of British motorcycle magizines, even though the motorcycle market in the US is huge. ... Or did I answer that question in the second paragraph? 

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