Fetch, the Dentsu Aegis shop that bills itself as a “global mobile-first agency” has promoted Guillaume Lelait to U.S. CEO, a new role at the agency.
Previously Lelait was U.S. managing director.
In addition to overseeing all U.S. operations, Lelait will take on increased responsibility for the alignment of Fetch’s “mobile first” approach within Dentsu Aegis Network Americas.
His new remit also includes evaluating potential acquisition targets that could broaden the range of the agency’s client services.
“Under Guillaume’s leadership the agency has achieved phenomenal growth while booking landmark digital economy business including Facebook, Mozilla, Hulu and Expedia,” stated James Connelly, executive chairman and founder of Fetch. “As our U.S. business matures, Guillaume is the perfect candidate to take us to the next stage in order to capitalize on our ambitious vision.”