• by Ray Schultz , March 22, 2018

AWeber has introduced click-and-open automations for one-time email broadcasts by small businesses.

The service allows SMBs to segment subscribers and “power their email marketing from a single email list,” states Chris Vasquez, director of product at AWeber. 

Users can tag subscribers when they open a broadcast email or click a link within it. They then can send emails based on subscriber behavior, the company states.  

The service is offered at no added cost to users, allowing them to avoid “the incredibly high costs” of some automation tools, Vasquez adds.