• by Larissa Faw , March 27, 2018

Soraa has appointed 3Headed Monster as the first-ever creative AOR for the designer lighting company’s newly launched consumer division, Soraa Home. The appointment followed a competitive review.

3HM’s first work will address home consumers by expounding on the brand's core differentiation—its products carry more natural lighting that mimics the sun.

Soraa means sky in Japan's kanji writing system, used by company founder Shuji Nakamura, a Nobel Prize winner and a leader in developing modern day LED lighting.

The agency’s first campaign will launch this spring via social and digital components.

The review was overseen by Soraa Chief Product Officer T.J. Grewel, and 3HM won the assignment based on a credentials review, a strategic proposal, and on its initial project work which included brand positioning and website development.