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GroupM's GDPR Plan

  • Digiday, Tuesday, March 27, 2018 5:16 PM

GroupM wants publishers to sign a new data protection contract that could force them to share control of their audience data with the agency group, Digiday reports

The contracts would provide access to publisher data that would let  the agency group continue targeting ads after the General Data Protection Regulation kicks in two months from now.



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