Republican-voting states in the November 2016 election helped push ABC's “Roseanne” to high initial Nielsen levels, according to Samba TV.
Eight of 10 Republican-voting states scored higher viewing results, when compared to overall U.S. viewership for the return of the TV series, per Samba measurement.
They included: Nebraska, with 60.1% higher than national viewing levels of the show; Wisconsin with 46.8%; Oklahoma with 42.9%; Missouri with 36.6%; Iowa with 36.5%; Pennsylvania with 34.4%; Ohio with 32.2%; and Michigan with 28.3%.
Democratic-voting states Illinois (34.1%) and Massachusetts (23.7%) were also in the top 10.
However, a number of Republican states under-performed in viewing: Montana (17.7% below national viewing levels for the show), Louisiana (21.6%), Florida (40.6%), Arkansas (41.3%), and Utah (41.5%)
The biggest individual metro areas for viewing were Pittsburgh, 50.8% higher than “Roseanne” national viewership; Cleveland, 42.2%; St. Louis, 38%; Philadelphia, 30.2%; and Chicago, 28.6%.
The show also had a cable news consumption index of 1.89 on Fox News Channel; 1.56 on CNN; and 1.54 on MSNBC.
Samba TV gets its data from 14.4 million smart TVs, set-top boxes, TV apps and connected devices.
Nielsen reported that the first two episodes of “Roseanne” averaged a big 18.2 million viewers and a 5.1 rating among 18-49 viewers.