According to a BrightEdge survey of 500 search, content, and digital marketers, reported by Ayaz Nanji, 29% of respondents say they think consumer personalization will be the next big marketing trend in 2018, and 26% cite artificial intelligence (AI).
21% cite voice search; 10%, mobile optimization; 4%, IoT applications; 3%, blockchain, 2%, ABM; and 2% something else.
Marketers who are already using AI say its biggest advantages for marketers are gaining a better understanding of the consumer and improving productivity.
Success Stories Reported With AI
% of Respondents
Better understanding of the customer
More productive and time savings
Better performing content
Source: BrightEdge, March 2018