• by Sara Guaglione , April 4, 2018

Future Publishing has bought NewBay Media, the owner of over 35 publications, for $13.8 million. 

The purchase includes NewBay Media's business-to-business brands like Broadcasting & Cable, which covers the television industry, and music-focused Music Week, Bass Player and Guitar World.

NewBay Media also owns a number of conferences, events and data services in the US and UK.

The acquisition means Future now owns over 100 brands across print, online and events, in the music, gaming, photography, home, field sports and technology categories. Some of Future's brands include TechRadar and PC Gamer.

“This acquisition strengthens our presence in the US, and together with our recent UK acquisition expands our market leadership in music and consumer electronics,” Zillah Byng-Thorne, CEO of Future plc, told the UK's Press Gazette.

With the purchase of NewBay Media, Future will now have a total global reach of over 120 million, according to the company.

“This acquisition supports our strategy of growth organically and through acquisition, global expansion and revenue diversification,” stated Byng-Thorne. “This deal will be earnings-enhancing and drive further organic growth in revenue and profitability in the first full year."

Future recently launched Louder, a hub that aggregates content from its music properties. The idea behind the platform is that it offers more advertising and e-commerce opportunities to brands to engage with the 4.3 million global monthly users across its music brands.