Internet Radio Listening Continues To Climb
- by September 4, 2002
MUSICMATCH's 58 Internet-only stations streamed 1,106,530 hours of music, while the Clear Channel Worldwide network of 213 AM/FM stations delivered 1,083,369 hours of entertainment to listeners.
MUSICMATCH also placed eight on-line radio stations in the MeasureCast Top 25 chart, including the top two Internet-only stations: MUSICMATCH ArtistMatch, and MUSICMATCH Top Hits. Clear Channel Worldwide, the on-line radio network of Clear Channel Communications, Inc., began its reign as the top Web radio network measured by MeasureCast the week of February 25. MUSICMATCH made its debut appearance in the MeasureCast rankings the week of June 17.
Twenty-one of The MeasureCast Weekly Top 25 Internet radio stations enjoyed an increase in the total time spent listening (TTSL) to their webcasts, and 12 stations saw an increase in audience size, or "CUME." This helped the MeasureCast Internet Radio Listening IndexT rise four percent for the second week in a row.
Since Jan. 6, 2002, the total time spent listening to Web radio stations measured by MeasureCast is up 155%. Since Jan. 1, 2001, the total time spent listening has increased 747%. The index is a representation of the trend in the total time spent listening (TTSL) to a spectrum of on-line radio stations monitored by MeasureCast.
In other highlights:
-- The peak listening day was Wednesday, Aug. 21, with 18% of all listening occurring on this day.
-- Internet radio listening is primarily a work-hour phenomenon, with 80% of all on-line listening occurring between 5 a.m. Pacific and 5 p.m. Pacific.
-- 12% of the week's listening took place over the weekend.
-- 28% of Internet radio listeners were between the ages of 25 and 34. 56% were younger than 35, 28% were younger than 25, and 6% were older than 55.
-- 70% of listeners were men; 30% were women.
-- In the U.S., 35% of listeners resided in the South; 30% in the West, 18% in the Northeast, and 17% in the Midwest.
