He will also put into effect global brand safety protocols for UM clients and work with all partners to ensure accountability to these standards. This first-ever position will serve as a liaison across clients and platforms, as well as represent UM at industry organizations, like the 4As.
Lowcock will continue to serve as executive vice president and U.S. chief digital officer. In addition to his brand safety role, he will continue to lead digital strategy and innovation across all U.S. accounts, including Coca-Cola, BMW, CVS Health, Sony and USPS.
Separately, The Shipyard named David Sonderman, ex-GSW Advertising, as Chief Creative Officer to lead the creative teams across offices. Sonderman’s previous experience includes work on brands such as Apple, HP, PGA Tours, Victoria’s Secret, BMW Financial Services, GE Healthcare and Listerine.