Minute Maid Gets Real With Parents

Since nearly all parents (94%) who post pictures or videos of their family on social media admit to having staged or posed a photo or video before posting, Coca-Cola and agency Anomaly are encouraging families to reveal their real selves with the “this is GOOD” brand campaign.

Parents are invited to share their un-staged, authentic photos of their families and use the hashtag #thisisGOOD. Minute Maid is also supporting the campaign via new TV spots and a full refresh of Minute Maid’s social-media accounts, including Instagram, Facebook, Pinterest and Twitter, as well as a digital media buy.

Although Minute Maid has alternatively aimed its messaging between parents and children over the years, this campaign is designed to appeal to the entire family, says Nancy Bailey, communications manager, Minute Maid.

Our brand is "evolving to continue to support real families. 'Good’ isn't all the picture-perfect posts on social media or posed family portraits. It's all the little unpredictable, messy, chaotic and hilarious moments in between."

The new brand campaign includes television commercials, a full refresh of Minute Maid’s social-media accounts, including Instagram, Facebook, Pinterest and Twitter, as well as a digital media buy.

Coca-Cola chose Anomaly as the new creative agency of record for its Minute Maid line of juices after a review in 2017.

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