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Diageo Pumps GBP150m In To Whisky Experiences

  • The Drum, Tuesday, April 17, 2018 7:57 AM
Diageo is hoping to tap into whisky tourism through a new Johnnie Walker experience centre in Edinburgh and updating its existing twelve visitors centres at distilleries. The Drum reveals that the company is to put GBP150m over three years in to the new drive.

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