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WFA Calls For Stronger Data Governance

  • Campaign, Friday, April 20, 2018 8:09 AM
The World Federation of Advertisers (WFA) is calling for the entire marketing and advertising industries to adopt greater levels of data transparency. Campaign reveals this includes taking the minimal amount of data from consumers and giving them great control as well as taking control of the digital marketing supply chain and instilling stronger data governance in organisations.

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