Teen viewing of traditional cable TV programs is down, mostly thanks to Netflix, YouTube and other streaming video, according to Piper Jaffray.
The company says teens allocate 20% of their daily video time to linear cable TV -- down from 23% in spring 2017, and 26% in the same period a year before that.
By comparison, Netflix had a 39% daily use number -- up from 37% the year before; YouTube, 30% (up from 26%); Hulu is currently at 5% (up from 4%), and other streaming services are at a collective 6% (down from 9%).
Piper Jaffray says the spring 2018 survey was conducted with 6,000 teens in 40 U.S states, with an average age of 16.4 years old, and an average household income of $66,300. Homes were 55% male and 45% female.
As part of the same survey, 45% of respondents said their favorite social-media platform was SnapChat, while 26% said it was Instagram; 9%,Twitter; 8%, Facebook; and 1%, Pinterest.
The research also notes that overall teen consumer spending was up 6% from its fall 2017 survey period; and 2% higher than from the same period a year ago.