Telecom provider Frontier Communications Corp. has selected Interpublic’s Hill Holliday and its media arm, Trilia, as its new advertising and media agencies of record. The selection follows a competitive pitch that lasted several months.
Frontier spent $16.1 million on measured media in the U.S. last year, down from $25.6 million in 2016 according to Kantar Media.
The client indicated that Hill Holliday and Trilia will oversee creative and media assignments across multiple touchpoints including creative development, media planning and buying, online and offline creative development, customer experience, and analytics.
“With Hill Holliday, we selected an agile team who understands the complex and dynamic demands of our industry,” stated John Maduri, Executive Vice President of Consumer Sales, Marketing and Product.