Around the Net
YouTube Adding New Ad Options
- Variety, Tuesday, May 1, 2018 12:44 AM
Variety details some forthcoming ad options for YouTube brand partners, including a new audience segment in AdWords called “light TV viewers.” As Variety notes: “These are consumers who, based on Google and YouTube’s metrics, watch most of their TV and video content online -- and are much less likely to subscribe to pay TV.” YouTube will also soon let brands reach consumers on television screens specifically.
