Publicis Media (PM) is elevating Ben Cronin to global head of the group's Media Sport and Entertainment (PMSE), replacing Robin Clarke, who has decided to leave the business to pursue a new opportunity outside of PM.
The entity sits within PM's global Content practice which has 931 specialists across 32 countries.
Based in London, Cronin will look to further accelerate the sport and entertainment practice.
He will work closely with Chris Jones, global lead of Research and Evaluation and the rest of the global PMSE team.
There is no word on who replaces Cronin in his previous role at the unit as global lead of network solutions.