Email Hiring Is On The Upswing: Report

Email experts are among the hottest hires this year, judging by 2018 Marketing Hiring Trends, a report by the recruiting firm McKinley Marketing Partners.

Hiring for email specialists is 40% above average. That makes it third only to digital advertising, which is 45% above the norm, and content creation and curation, which is at 42%, the study notes.

In general, 59% are looking for digital marketing skills, and 43% are looking for creative abilities. It helps if the candidates know something about automation. In addition, 34% seek expertise in traditional marketing, despite cutbacks in that specialty.

McKinley surveyed 329 marketing professionals.

In one twist, McKinley found that marketing hires declined by 32% on average in 2017. But that could be due to the low unemployment rate 

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“At full employment, businesses have an extremely difficult time finding available, qualified workers to fill job openings,” the study notes.

This is compounded by the fact that 21% of marketers are not looking for jobs, and 40% are passive about job seeking.

Of the firms represented, 32% will increase their staffing budgets this year, with larger firms leading the way. In 2017, companies allocated 43% of their marketing budgets to staffing.  

This year, 97% will maintain or increase their marketing hiring budgets, and 69% will expand their teams. 

However, 39% expect cutbacks compared with 22% last year. These cuts will hit people in traditional marketing (for 37%), creative services (32%) and relationship management (24%). 

There also will be some reductions in marketing operations, digital marketing, product marketing, research and analysis, and communications. 

In general, 59% demand digital marketing skills, and 43% are looking for expertise in creative services. In addition, 34% seek expertise in traditional marketing, despite cutbacks in that specialty.

Within creative services, both graphic design and copywriting are enjoying a hiring spike of 32% above average. 

Overall, 44% plan to hire in some areas without cutbacks.

Another 25% anticipate hires in some areas and cutbacks in others, with a net gain to the marketing staff.

In addition, 17% will keep their current levels with no hires or cutbacks. And 11% will hire in some areas but will cut back in others, with no change in levels. Finally, 3% will cut back in some areas, and will not hire.

Millennials are more likely to prefer a higher salaries over office perks, but would accept lower pay for clear growth and progression. However, many would accept a reduced salary for unlimited vacation days.

 

 

 

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