• by Steve McClellan  @mp_mcclellan, May 24, 2018

Unilever and WPP have launched what they’re calling a “first-of-its-kind” on-site collaboration with Unilever Foundry and its startup community in Singapore.

The initiative draws on specialist expertise from various WPP agencies coming together under one roof at Unilever Foundry’s LEVEL3 co-working space in Singapore to provide innovative solutions for Unilever’s 400+ brands.

Pier Luigi Sigismondi, President of Unilever, South East Asia & Australasia, stated, “This exciting collaboration is the first step in laying the foundation of the marketing services ecosystem of the future. When you combine the multifunctional capabilities of WPP with agile startups, you get a strong partnership which can continue to build Unilever’s core business, and at the same time address the huge shift taking place in consumers’ lives due to technological change.”

Participating WPP agencies include Burson Cohn & Wolfe, Design Bridge, Geometry, Hogarth, J Walter Thompson / Mirum, Kantar, Mindshare, Ogilvy, Smollan, Verticurl, VML and Wunderman. The WPP community will work alongside Unilever Foundry and over 50 startups including Celtra, Datacraft, Happi, Next Billion, Try & Review, Unruly and Vidsee.