• by Ray Schultz , June 19, 2018

Revinate and Hotelchamp are partnering on a solution to help hotels link personalized email campaigns to their websites, using data stored in Revinate’s Hospitality Marketing CRM.

The purpose is to add personalization to the online guest experience and “streamline complementary technology solutions for hoteliers,” states Dan Hang, chief product officer at Revinate.

Hotelchamp supports hotels with data and technology including an online self-service platform, the company says. It hopes to provide “the ultimate guest journey on a hotel’s website,” states Hotelchamp CEO Kristian Valk.

The firm serves 1,500 hotels in over 50 countries, and is integrated with more than 80 booking engines.

Revinate provides personalized communication services to tens of thousands of hotels, helping them “drive direct bookings and strengthen guest relationships,” Hang says. The company is backed by Silicon Valley investors, including Benchmark Capital, Tenaya Capital, and Sozo Ventures.