Users Can Now See Ads Across All Facebook-Owned Entities

Continuing its ad transparency push, Facebook just made some additional changes to its terms and policies.  

Inquiring users can now see the ads a Page is running across Facebook’s flagship site, Instagram, Messenger and the company’s partner network -- even if those ads are not shown to them specifically.

To do so, users can now visit a particular Page and select “Info and Ads.”

“You’ll see ad creative and copy, and you can flag anything suspicious by clicking on ‘Report Ad,’” Rob Leathern and Emma Rodgers, director of product management-product marketing, Facebook, note in a new blog post.

In addition, users can now learn more about specifics Pages, including those that currently do not advertise across Facebook’s massive network. For example, users can now view recent name changes and the date a Page was created, while Facebook plans to add more Page information in the near future.



Separately, the social giant is readying the launch of political ads labeling and archive in Brazil, so it will be in place for the country’s general election in October.

Brazilian Facebook users should soon see labels for election ads in their country, while those ads will be added to the company’s archive.

Facebook reiterated on Thursday that most of the ads running on its network are legitimate -- but not all of them.

“We’ve seen that bad actors can misuse our products, too,” Leathern and Rodgers admitted, adding that further changes are on the way. “By shining a bright light on all ads, as well as the Pages that run them, we’ll make it easier to root out abuse.”

As part of its broader effort to curb election meddling around the world, Facebook recently enlisted&n bsp;the help of the Atlantic Council and its Digital Forensic Research Lab.

The research lab is helping to spot gaps in Facebook’s security system and preempting potential obstacles.

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