Isobar Elevates Three To C-Level Suite

Dentsu digital agency Isobar, has elevated Sue McCusker to Chief Client Officer, Caroline Dean to Chief Marketing Officer and Vikalp Tandon to Chief Technology Officer.

All three will continue to report into Isobar Global CEO, Jean Lin. McCusker and Dean are based in London, in Dentsu Aegis Network’s global headquarters and Tandon is in Isobar’s Boston office. 

McCusker was previously global client director, a position she has held since 2015. Dean has been global director of marketing communications since 2016 and Tandon has been senior vice president data & technology also since 2016.

Stated Lin: “In today’s fast moving digital economy, agencies need to continually transform themselves to best service their clients. Caroline, Vikalp and Sue have played an important role in developing the vision and leadership needed to shape our business and brand strategy across our client, marketing and technology functions, and their promotions will ensure we continue to power our global agenda and drive excellence in our experience-led transformation proposition.”



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