Mirum Hires Its First U.S. CEO

Mirum, the global digital arm of WPP's J. Walter Thompson has appointed Amanda Seaford as U.S. CEO. The role is new at the agency.

Seaford, the first female CEO at the agency, will report to Dan Khabie, Mirum’s global CEO and Simon Pearce, CEO JWT North America. She’ll also join the global leadership team.

Prior to Mirum, Seaford worked at Critical Mass for over a decade, where she most recently served as chief client officer overseeing global accounts, including Nissan/INFINITI. While at CM, Seaford also served as both CMO and general manager the agency’s Los Angeles and Chicago offices. 

“Amanda’s deep ties within the digital marketing industry, coupled with her reputation for building seamless client relationships, make her ideally suited for this critical new role,” said Khabie.



Mirum was formed in 2015 when JWT consolidated its digital agencies worldwide into a single global unit. Khabie has run the combined group since then, having previously run (and co-founded) Digitaria, the San Diego-based Digital agency that JWT acquired in 2010. Mirum remains based there.

“The business is at an ideal stage of maturity to benefit from Amanda’s ability to further integrate Mirum’s functions, and provide even better service and products to their clients,” added Pearce.
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