Avrio's first big push for its Slow-Mag supplements addresses 40-year-old men whose age may be slowing them down.
The creative is designed to humorously highlight middle-aged moments, like “getting out of the pool without using a ladder” and “opening the garage door the old-fashioned way.”
The campaign includes digital display and video, print, cover wraps, digital audio, sponsored content and a full package redesign, in addition to a sports marketing component. Slow-Mag is sponsoring four Slow Pitch softball leagues in New York, Rochester, Denver and Grand Rapids, Mich.
The brand consolidated its business with the agency Walrus in Q4 2017 after a review. Media for the campaign was also planned and bought by Walrus.