EP+Co has hired Mason Hedgecoth and Jesse Potack as creative directors following several new business wins including Lowes, John Deere and 21st Century Fox. Both will report to executive creative director and director of innovation, John Cornette.
Hedgecoth and Potack are industry veterans who bring over a decade of experience. In his previous role, Hedgecoth was a freelance creative director, leading the work on several high-profile projects including Walmart’s 2018 Oscar campaign, “The Box.” Earlier he served as creative director at Saatchi NY.
Potack was previously executive creative director at Translation and spent the majority of his career at McCann, where he worked on a campaign for MGM Resorts that won five Cannes Lions, including Gold.