Almost half of The Guardian News & Media’s revenue came from readers in its last fiscal year. The publisher made $130 million from readers from April 2016-March 2017.
That’s based off of about $280 million in global revenue the company made in the time period. Reader revenue is made up of digital subscriptions, contributions (recurring and one-time donations) and newspaper sales.
While The Guardian declined to give figures, it claims its U.S. division continues to grow, as well.
The Guardian does not have a paywall, and it does not ask readers to commit to paying a certain amount every month for a year, like most digital subscriptions. Instead, it asks readers to make a one-time payment, or set up monthly payments, starting from $2.
The Guardian began asking readers for contributions in 2014, though the initiative didn’t launch in the US until 2016. The publication says it now has 500,000 readers globally who support the publisher monthly through either a contribution or subscription.
In the last 12 months, over 300,000 one-off contributions have been made to The Guardian.
According to a report from NBC News, The Guardian reduced its losses last year by two-thirds and is hoping to break even by its fiscal year 2018, which ends in April 2019.