I got up close and personal with Brad Wilson, who just happened to be visiting Durham, N.C. Wilson is the chief marketing officer at LendingTree, the nation’s leading online loan marketplace, with headquarters just down the road in Charlotte, N.C. Wilson took over the marketing reins for LendingTree in July 2017, and there he heads up brand strategy, marketing operations, and consumer engagement.
In the course of our discussion on “Marketing Today,” Wilson talks in detail about team building and leadership. For him, it’s important to be there in the trenches. “You gotta show people you’re doing the work, as well,” says Wilson. But he also believes you have to know when to get out of the way and let your people do the work. “If you have the vision right,” says Wilson. “If you know what you’re trying to achieve — metrics, aspiration, what have you — and if you get the right people, there’s no need to micromanage.”
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He goes on to add, “I like to let people have their own canvas and create. Ultimately, I don’t care how we get there.”
Highlights from this week’s “Marketing Today” podcast include: