'Real Simple' Debuts Online Shopping Site

After launching a number of licensed product lines, Meredith-owned magazine Real Simple has created an online shopping site to house them.

Called the Real Simple Shop, the ecommerce site provides a place for consumers to purchase Real Simple branded products, as well as hundreds of curated items for the home, including decorating, cleaning, organizing, cooking, skincare and fashion.

The site is “an extension of Real Simple’s mission to provide its consumers with a stress-free way to find and purchase the products they need all in one place,” stated Andy Wilson, senior vice president, consumer revenue at Meredith Corp.



Real Simple has been steadily growing its licensed product offerings. Real Simple Clean is a line of cleaning products from the brand,while accessories line Real Simple Style launched last April in partnership with fashion accessories company Halle Joy.

Real Simple Office features stationery and party paper goods, and Real Simple Sleep produces a memory-foam mattress.

Real Simple also has a number of licensed products available at Bed Bath & Beyond.

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