'Real Simple' Expands Licensing Products

Meredith Corp.’s Real Simple brand is expanding its offering of licensed products with a new memory foam mattress.

RemiBed LLC, a manufacturer and distributor of memory foam mattresses, is producing the Real Simple line of mattresses, called Real Sleep.

"After listening to Real Simple readers share their sleep issues with us, we searched for a solution that would make mattress shopping easy and provide a distinctively better night's rest,” stated Kristen Payne, vice president of licensing and accolades at Meredith Corp.

The Real Sleep mattress utilizes technology to maximize air flow and breathability to keep users cool at night; it is CertiPUR-US Certified. The mattresses are made without phthalates, formaldehyde, toxic flame retardants, ozone depleters or volatile organic compounds.

The mattress can be purchased on www.RealSleep.com. Sizes range from a twin bed to a California King. A twin costs $600, but is currently on sale for $540, and a Queen costs $995, but is currently $895.

As part of the launch of Real Simple’s mattress, RemiBed LLC is hosting a sweepstakes through March 21.

One winner will be drawn on March 22 to get a bedroom makeover, with a Real Sleep mattress of their choice, a complete bedding set from Real Simple and one set of products from the brand’s cleaning line, Real Simple Clean.

Real Simple Clean launched last spring with products made from eco-responsible, cruelty free ingredients and recyclable packaging.

Real Simple also has a licensed collection of accessories, called Real Simple Style, in partnership with fashion accessories company Halle Joy.

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